mirai research Ltd.

From Curiosity　

to Clarity

Market Research in Japan

Your Gateway to Japan's Culture and ​Consumer Insights.

Welcome to mirai research Ltd., the ​nexus where future-focused ​marketing insights meet ​personalized strategy. With a ​singular vision and dedication, I ​bridge cultural divides, offering you ​a window from curiosity to clarity in ​understanding Japan's dynamic ​market. My bespoke services, ​tailored in both Japanese and ​English, are designed for a ​discerning global clientele eager to ​navigate the nuances of Japan and ​beyond.

Let's explore the future together.

Services

How can I assist you?

Thinking of ​research in Japan?

Let's decide if it's ​really necessary.

Let me hear your ​stories.

Expert insights in ​your preferred ​format.

Never ​underestimate the ​value of quality ​language.

Unsure how you ​get what you want ​in market research ​in Japan?

We can craft ​unique paths ​together.

Consultation/Quick desk research

Thinking of research in Japan?

Let's decide if it's really necessary.

Research in a foreign country often comes ​with high expenses and various ​uncertainties.

However, substantial savings can be ​achieved with some initial desk research or ​by consulting a local expert.

In many cases, a large budget may not be ​necessary.

Why not speak with a local expert to ​discover the most effective approach ​for your research needs in Japan?

Moderation

Let me hear your stories.

At the core of my approach to market research and moderation is a ​deep commitment to understanding and insight. This begins with ​two foundational elements: thorough preparation and a 'blank ​canvas' mindset.

Thorough Preparation: Before each interview, I dedicate myself to ​extensive research. This isn't just about understanding the topics at ​hand; it's about diving deep into the context and culture of our ​respondents. This preparation ensures I can engage deeply, ​speaking the language of those we interview, and fostering a ​connection that enriches our conversations.

Blank Canvas Mindset: Despite my detailed background work, I ​approach each conversation with an open heart and mind. I ​consider myself a blank canvas, ready to be painted with the stories ​and insights of our respondents. This genuine curiosity allows for ​the discovery of authentic and sometimes unexpected insights that ​pure data cannot reveal.

ANALYSIS and Reporting

Expert insights in your preferred format.

With nearly three decades of experience in market ​research, my approach is deeply enriched by a profound ​understanding of both traditional methodologies and the ​latest technological advancements. I offer a spectrum of ​reporting options, from concise debriefings to in-depth ​PowerPoint presentations, tailored to meet your specific ​needs. Beyond delivering insights, I ensure a ​comprehensive sense-check against local cultural nuances, ​safeguarding that nothing vital is overlooked. This ​combination of flexibility, expertise, and attention to detail ​ensures that the insights you receive are not only ​accurate but also culturally resonant and strategically ​aligned with your objectives.

Translation and localization

Never underestimate the value of quality ​language.

Japanese, ranked as one of the most difficult languages for ​English speakers by the Foreign Service Institute, presents ​unique challenges in translation that go beyond mere words to ​cultural nuances and attitudes. In Japan's largely monolingual ​society, where only about 10% are proficient in English, ​precision in language is paramount. Mistakes or unnatural ​expressions in translations can lead to misunderstandings, given ​the language's subtlety and the high expectations for linguistic ​accuracy among native speakers.

Recognizing these complexities, I offer specialized translation ​and localization services designed to bridge the gap between ​English and Japanese. These services ensure that research ​materials not only are translated accurately but also resonate ​culturally and contextually with Japanese audiences.

bespoke solutions:Recruitment, Market Tour ​and SO on

Unsure how you get what you want in ​market research in Japan?

We can craft unique paths together.

It’s my pleasure to provide unique, tailored solutions to meet ​your market research goals. My services include boutique ​recruitment, focused on a small scale of select respondents, ​enhanced through partnerships with recruitment agencies. ​Additionally, from engaging market tours in Tokyo to seamless ​booking and local support, I meticulously cater to a wide range ​of needs. Feel free to share your requirements with me. I am ​eager to help you gain deep local insights or offer ​comprehensive research support.

Chat with me!

Reach out if you need anything at all!